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Say what you will about James Cameron (just do not insult ‘True Lies’ in my immediate location), but there’s no denying the man has a deep and abiding love for spectacle. Like The almighty playing Kid Pix, Cameron mines and furthers technology in his relentless mission for create vivid cinematic pageants with an inconceivably epic scale, and he achieves this with a guileless sincerity that flouts your snark of our age. Not only does he refuse to wink at the camera, he’s probably inventing a digicam that refuses to render winks to begin with. In other words, dude takes his or her popcorn flicks very really, and he gets a bit pissed whenever you don’t.

With that in mind, Cameron doesn’t consider much of Universal’s forthcoming $200 million hit ‘Battleship,’ which isn’t a reprise of ‘Battleship Potemkin’ so much as it’s a show based on a board-game so simple that will Elle Fanning could reliably defeat Mike Leigh about 50% of the time (note for you to Universal: I would happily pay out IMAX prices to watch that match-up).

Cameron not too long ago sat down for an meeting with the German site Spiegel On the web (though our report occurs via Movieline), and decided it was high time he let loose his opinion on Hasbro’s driven adaptation. He began by pronouncing that individuals have a story crisis, and then proceeded to make things a bit more personalized: They want to make the Battleship game right into a film… This is pure desolation.

As Cameron’s brief rant continues, it seems that he regards ‘Battleship’ being a particularly sad case associated with marque taking precedence over merit. He expounded: Everyone in Showmanship knows how important it really is that a film is a manufacturer before it hit cinemas. If a brand has been around, Harry Knitter for example, or Spider-Man, you are light years ahead. And there lies the challenge. Because unfortunately these franchises are become more ridiculous. Battleship. This particular degrades the cinema.

It’s worthy of noting (albeit unnecessary to do so) that Cameron recently released a film called ‘Avatar,’ an original residence which laid waste to merely about every modern container office record there is. Because light, it’s tempting to learn Cameron’s comments as an ornery manifestation of their ego, as if he’s underscoring your sad depths Hollywood must plumb for franchises when he is able to conjure juggernauts directly from his own creativity. On the other hand, Universal is creating a movie adapted from a board-game thus simple that it can be earned without even knowing the back 50 % of the alphabet. And instead of varnishing the actual tentpole flick with a veneer of gravitas, General has seen it suit to populate their solid with pop-star Rihanna and playing golf enthusiast / model Brooklyn Decker. Director Peter Berg has proven themself quite capable of creating deep popcorn experiences, but ‘Battleship’ is obviously targeting the precise coordinates in our collective cynicism.

As for Cameron — who has a current history of disparaging substandard Hollywood fare — the man has earned the ability to speak his mind. Their films might be waylaid by fairly facile plots, but the effort as well as passion with which he devotes themselves to his craft will be beyond reproach. That someone of his esteem is refusing to be complacent is admirable, and it’s really a breath of outdoors for such an icon to become so unabashedly candid. Needless to say, at the end of the day it’s all of us as the audience who are in concert endowed with the most powerful words of all: our wallets. Should you not want a ‘Battleship 2: The Quickening,Ha don’t see ‘Battleship.’

What do all of you make of all this? Are you happy to hear Cameron voicing his complaints, or would you rather he ensure that is stays to himself? Are tasks like ‘Battleship’ actively hurting video culture? Am I the only one who’s going to moan regarding it for the next 18 months and then view it on opening night, at any rate?